You must have seen the term digital marketers often in various platforms like LinkedIn, Instagram ads, or even in agency pitches, right? But what do they actually do? Do they just post on social media or make reels or just run marketing ads? Have you ever been curious about what happens behind the scenes? If yes, then this blog will surely give you a clear picture of what digital marketers do! It is a complete guide to opportunities, salaries, and skills in India’s digital marketing landscape.
Here’s what you actually need to know (especially if you are a growing brand).
1. So, What are Digital Marketers Exactly?
In layman’s terms digital marketers are the ones who help your brand grow online. They help you reach a larger audience who are sitting miles away from you. But how do they do that? They use tools like social media , SEO, content, performance ads, email marketing, and other analytics to bring you leads and create your awareness. Whether it’s showing up on google when somebody searches for your services, or running ad that’s worth stopping for a sec or simply making your Instagram grid look trustworthy. They are like your brand therapists.
2. But Wait, isn’t That Just Posting on Social Media?
Well no! It isn’t just that. It involves:
- deep research on your target audience and their psychology
- creating content calendars with content that speaks your language and aligns with your goals
- set up ad funels, retargeting campaigns and generatinng coversion goals
- tracking your brand’s performance
3. Why Local Businesses in Siliguri Need Digital Marketers More Than ever?
If you are a local business or a startup, especially in a growing city like Siliguri. It’s very difficult to survive with this ever-evolving digital presence. Let’s see how a digital marketing agency in Siliguri can help you grow:
- Local SEO strategies
- Ad campaigns as per your target audience
- Personalized content creation
- Better support and collaboration
4. What are the Roles of a Digital Marketer?
- Search engine optimization(SEO): They ensure that your websites rank higher on search engines like Google. They research keywords, on-page SEO, technical SEO, and link building.
- Social media management: They help you manage your brand’s presence on platforms like Linkledln, facebook, twitter etc.
- Content marketing: They plan content that educates, informs, and converts. This includes videos, graphics, blogs, and more.
- Paid advertising (PPC): They run targeted ads on platforms like Google, Meta, and YouTube to get you fast results.
5. Understanding the Digital Marketing Landscape of India
The rise of digital marketing has seen a remarkable growth in India. With the increase in the usage of smartphones, businesses are shifting from traditional marketing to online marketing. This shift is creating a plethora of digital marketers jobs in India. Key statistics indicate that the digital marketing in India is expected to grow at a CAGR of 30% in the upcoming years. The COVID-19 pandemic accelerated this trend, forcing businesses to adapt to online platforms, thereby increasing the demand for skilled digital marketers in India.
6. Does Digital Marketing Offer a Good Career?
Yes, indeed, digital marketers get good pay and you can make a promising career out of it. You get to learn and grow a lot in this field.
6.1 Entry-Level Salaries
For fresh graduates who are just entering the field, the average salary range for digital marketing jobs typically ranges between INR 3 to 5 lakhs per annum. But various factors influence the salary of an entry-level like internships, education, background, and industrial experience. Internships play a very important role in your chances of getting selected, as you have a hands-on experience, which is highly valued by employers.
6.2 Mid-Level and Senior Salaries
As a digital marketer, when you gain experience, your salary increases significantly. Mid-level professionals can expect a salary somewhere in between INR 6 to 12 lakhs per annum, while senior roles can even expect a handsome amount of INR 15 lakhs. High-demand skills such as SEO and digital marketing, data analytics, and social media management can boost your earning potential considerably. However, salaries vary across the country like digital marketers in Hyderabad often earning competitive packages similar to those in Delhi.
So, How Do You Increase Your Prospects of Earning in Digital Marketing?
You can opt for relevant courses and certifications. There are various digital marketing courses in India that you can enroll in. One can get certifications from recognized institutions to boost employability. Online learning platforms like Coursera and Udemy offer a variety of courses tailored to different skill levels.
Building a Robust Portfolio
A strong portfolio is what makes you get recognised among thousands of other job applicants. Here are few things you should keep in mind:
- Document Your Work: You should keep a track of your work which should include case studies, campaign results, and any relevant metrics that you have worked on.
- Networking: Make connections and leverage your social media platforms like LinkedIn to connect with industry professionals and showcase your portfolio.
- Continuous Learning: Stay updated with the upcoming latest trends and tools in digital marketing to keep your portfolio relevant.
By following these guidelines, you can unlock potential job opportunities for yourself in the field of digital marketing in India. If you are looking for digital marketers near me or exploring opportunities in digital marketing agencies in India, understanding the industry landscape, salary expectations, and essential skills will start your success journey.